By Michael L. Quinn
Was one of your marketing goals this year to start a Facebook page or Twitter account for your business? Perhaps you manage your company’s social media accounts or would simply like to brush up on your personal social media skills. As young professionals, it is often assumed that we are experts in social media but that is not always the case. Social media is a complex tool. Even if you consider yourself social media savvy, here are six simple tips to help improve your skills.
1. Content is King!
Your social media will not succeed if you are not putting thought into the content. Keep in mind the following Rule of Thirds! One third of your social media content should promote your business, convert viewers and drive clients. Consider this your hard sell.
Another third should share ideas and stories from thought leaders in your industry or like-minded businesses. I recommend following different blogs, newsletters, and social media pages for leaders in the industry, if you aren’t already. When you run across a story you enjoy and you think your clients or followers will enjoy, bookmark it. I recommend Pocket, an app that allows you to save articles, links, and videos for later. I often use it to save a link to a story if I don’t have time to read it at that moment.
The final third should be about you and build your own personal brand. Show people who you really are. Share photos of the events in the office, your charitable work, or perhaps your staff running a 5K race. I find that many offices are very good at this third. However, don’t forget the other thirds discussed. This third alone won’t get you the sale or convert a customer. Make sure you are also giving them content with which they can take something away.
